Life was a lot simpler when we first opened our doors back in 1977. We were kids, not wanting to take life too seriously but also needing to make a buck or two. We’d stock our fruit stand with pineapples gathered from the fields each morning. And we’d collect whatever papayas, bananas and mangoes we could get from our Aunties’ yards.
If the surf was up, we’d be closed. Lahaina was a magical place in the 70’s. Nearly everyone got around by bike or on foot. There weren’t as many tourists and no one locked their doors. It was what you’d expect from a small town in a tropical paradise.
We were raised with the idea that the most important things in life were to give back to your community and live aloha. And what that meant for our store has always been to offer a place to kick back for a while. Enjoy a bite of simple food, something to drink and some fresh island fruit.
Over the years we’ve grown up, and so has our little island.
But every once in a while you want a taste of the past. Something that takes you back to a time when things moved at a better pace. When stopping by on your walk into town
and saying hi to a neighbor could stretch for a few hours, and nobody cared. Maybe it’s the soil or the tropical rain, or the spirit of the island growing through our local crops. Whatever “it” is, it’s undeniably present in our Maui fruit. The island’s flavors bring you back to these simpler times.
Even in paradise life goes on. My soul mate and business partner left this world in January 2019, and with his passing, I found myself walking through these doors alone. And that took the wind out of my sails. I’ve been blessed with family and friends to support me, but it’s not the same. We started this together, and we ran this business together for 37 years. For me, it will just never be the same.
But what do you do when you’ve invested so much of your life into a place that’s become a keystone of our little Lahaina town? You
pass the torch. And you trust in your island home to open the door to someone who shares your spirit and who’ll take what you’ve done for so many years and respect it by keeping it how it was meant to be. By making sure that when you walk through the doors, you’ll slow down, move at a better pace, feel the spirit of the island and visit with a friend.
Our new owners embody that spirit. You’re in good hands. And I’ll be by the store often to make sure of that! Having someone else make my sandwich while I sit on the patio and visit with a friend sounds like a good plan.
Aloha Nui Loa